So I returned from vacation this year on my birthday. 34 baby. I didn't feel different in fact the infamous 30 had come and gone and I'm the same girl. I walked in the house to children who missed me...a lot. They sat me down in a chair and showered me with birthday cards. Now this was the part I was looking forward to, a parade of crafty creations laden with glitter and misspelled words.Much to my surprise the first card arrived and it was store bought. My mother said, "They picked them out themselves". Honey, I was not prepared. As I read the first card from my four year old twins....the tears began to stream but by the time I got to my ten year olds card I was full on weeping. You see the crafty beautiful mess I was used to had somehow matured into real conceptualized feelings... about me and spoken through poetic words of some greeting card writer whom my child chose to express her love. I was a mess. My two year old asked "mommy why you kyeing?". The older children( four year olds included) trying to explain to him that I was not sad but still it was a bitter sweet moment for me. It just solidified that my family has moved into a different stage. My time as a mother with very small children is coming to a close. Even the last little Mohican is declaring, " I not no baby!" My children are forming their own opinions about the world, about me and about themselves.

The card my daughter gave me read : 

Mom

Thanks for being such a great example to follow

You always do the right thing

even if it's not the easiest thing

You love unconditionally

during the good times and the bad

You don't hesitate to help

and expect nothing in return

You work hard, enjoy life and love your family

and I'm proud to call you mom

Happy Birthday

 

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Tags: Aja, baby, birthday, blog

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The new TVC for Fair Lovely's male fairness cream figures a brand new technique to preach the brand's age old art of 'how to acquire what you want' with renewed self-assurance

It's not every single day that one comes across a prospective employee and an employer, sounding equally daunting and brimming with similar levels of confidence throughout a job interview, such that you could hardly differentiate amongst the two. Fair Lovely's (FAL) commercial for its latest supplying, Max Fairness, targeting the mass male fairness cream segment, gives a peak into this situation.

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The campaign has been cracked by the group at Lowe Lintas Mumbai, which includes Madhu Noorani, executive inventive director; Neha Mitra, inventive director; and Anupam Basu and Seema Hethya handling copy and art, respectively.

The path was by Uzer Khan of 30 Seconds of Fame.

Even though the idea of good results in profession with all the use of a fairness product resonates within this ad too, the final film for Fair Lovely Menz Active, with the punch line 'Badaldo apni kahani', touched upon the skin care troubles faced by men including overexposure to sun because of standard use of motorbikes.

Earlier, in March, HUL had extended its Vaseline skin care brand towards the men's grooming segment with the introduction in the 'Vaseline for Men' skin care range which includes fairness creams, face washes, body lotions and body washes.

Discussing how HUL's different offerings are targeted at unique sets of target groups with regards to psychographic and demographic segmentation, Govind Rajan, common manager, skincare, Hindustan Unilever, says, "Fair Lovely has always been positioned as a brand that aids you to get where you'd like. We are doing the exact same with this multimedia campaign, keeping males in the age group of 18 35 years as our focus."

As outlined by a current analysis by JP Morgan, the men's fairness segment is at present estimated to become about Rs 4.1 billion and is growing ahead of your general skin care marketplace in India. Fairness creams and goods command 46 per cent share in the general Indian skin care marketplace.

Currently, apart from Max Fairness, you will discover four variants of Fair Lovely readily available inside the market place, which includes Fair Beautiful Multivitamin Cream, Fair Beautiful Ayurvedic Cream, Fair Beautiful Antimarks Cream and Fair Beautiful Menz Active.

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